Club + Resort Business July 2022

Page 18

Refres DESIGN + RENOVATION

the Wateri After two years of restrictions and social distancing, clubs are welcoming members back with redesigned bars and pubs. By Pamela Brill, Contributing Editor

CLUBGOERS HAVE SOMETHING to toast: a return to pre-pandemic club life—and that means enjoying a cocktail with friends. With a recent surge in membership sales and waitlists growing by the mile, more facilities are addressing the need for expanded amenities, particularly in the casual dining space. To help keep up with demand, these clubs demonstrate how an updated bar enhances the overall social scene. TWICE AS NICE At the West Bay Club in Estero, Fla., two bar overhauls in the last year have proven their worth. The January 2021 opening of the Signature Bar, followed by The Niblick last November, were part of a $20 million club-wide amenities-improvement project that incorporated member feedback. “The renovation task force, as well as the design committee, were both comprised of members that dictated renovation and design decisions,” says Marketing and Communications Manager Kaitlyn Schwab.


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